marketing

Oregon Scientific MP210 (256MB) review

Reviews Founded in 1989, Oregon Scientific is a marketing subsidiary of IDT International Limited, a Hong Kong-based company that manufactures and distributes technology products throughout the world. The see-through display is a clever marketing ploy, but...

Editor's rating   5

Tags: oregon scientific, switch, headphones, cd rom

14 June 2005, 14:09

Olympus SP-550 UZ review

Reviews We're less inclined to let Olympus off on the other specious marketing claims they associate with this camera, such as the supposed 15 frame per second burst rate and ISO 5000 sensitivity. In a fit of marketing hype, Olympus touts a dual image...

Editor's rating   6.3

Tags: olympus, conditions, pixel, optical

27 March 2007, 17:46

ActiveX

Reviews A marketing name for a broad set of technologies and services based on Microsoft's Component Object Model (COM), ActiveX primarily refers to ActiveX Controls, which are software components typically used to enrich Web pages by calling on the...

20 December 2006, 14:56

Bose On-Ear Headphones review

Reviews With a potent blend of quality products and what seems like an almost ubiquitous marketing campaign, Bose had managed to persuade thousands of people to spend large sums of money on the company's QuietComfort 3 and QuietComfort 2 noise-cancelling...

Editor's rating   8

Tags: bose, class, models, case

20 May 2008, 16:06

Pentax K100D Super review

Reviews Without quite the marketing bite of Canon or Nikon, Pentax has been relying on keen pricing to push its dSLRs to the forefront of consumer consciousness and at £370 for body and 18-55mm lens, the Pentax K100D Super is significantly cheaper than...

Editor's rating   9

Tags: pentax, anti, matter, iso

16 October 2007, 18:27

mobiBLU DAH-1900 (2GB) review

Reviews Now it seems that mobiBLU's quest for marketing superlatives has brought it to a place where their new DAH-1900 boasts 153 hours of battery life (hence its alternative name, B153). mobiBLU is best known for manufacturing the world's smallest MP3...

Editor's rating   3.6

Tags: mobiblu, microphone, battery life, bars

5 April 2006, 15:48

Canon Pixma iP5000 review

Reviews As a four-colour model, it lacks the cred and the quality to compete with real photo printers -- despite Canon's Pixma marketing strategy -- but its photo-printing quality surpasses that of most SOHO competitors, making it a great general-purpose...

Editor's rating   7.8

Tags: canon, tab, loaded, sheet

21 July 2005, 14:09

Panasonic Lumix DMC-L10 review

Reviews DesignPanasonic is marketing the L10 as an entry-level SLR, and its design works well for that market. When Panasonic introduced its first digital SLR, the Lumix DMC-L1, many people had high hopes, which were subsequently dashed.

Editor's rating   7.1

Tags: panasonic, kit, conditions, wheel

15 November 2007, 14:38

LG 32LG6000 review

Reviews LG's Scarlet range has been the centre of extensive media coverage and there's been a lengthy marketing campaign. Want something with a different look to put in the corner of your lounge? You'll almost certainly want to consider the latest fad: a...

Editor's rating   7.3

Tags: lg electronics, lg, care, blu ray

16 June 2008, 16:20

Kodak EasyShare V1273 review

Reviews The V1273 (note to marketing: the name still needs some work) is an all-steel, gun-metal nugget of cool that will have designers salivating over their MacBook Airs. Kodak has made a habit of producing flurries of anonymous plastic compact cameras...

Editor's rating   6.6

Tags: kodak, scene, detection, clips

27 May 2008, 14:04

Olympus C-55 Zoom review

Reviews That drawback, in addition to some inconsistent shutter lag and focus-time performance, makes this camera less suited for shooting action than the marketing might lead you to believe. The Olympus C-55 Zoom is, above all, a good compact camera for...

Editor's rating   6.7

Tags: olympus, balance, surfing, placed

23 August 2005, 18:20

'Full HD' resolution LCD TVs

Reviews To display 1080i signals in their entirety, you'll need a screen with a resolution of 1,920x1,080 pixels, which has been coined 'Full HD' by the marketing men. Screen resolutions have been stirring up confusion since the arrival of high definition...

10 November 2006, 14:33

Asus LS201 review

Reviews Or is it a pointless marketing gimmick that needs to be exposed? Asus tries not to do 'ordinary'. We've seen laptops with external displays, ruggedised ultra-mobile PCs, and now the company that brought you the Lamborghini laptop is bringing you...

Editor's rating   6.3

Tags: asus, contrast, sub, ratio

21 June 2007, 11:01

Sony Handycam HDR-FX7 review

Reviews For the HDR-FX7, Sony sacrifices some wide-angle attitude for a more marketing-driven 20x zoom monster. Though 'budget' isn't a term that readily applies to a £2,000 camcorder, you might think of Sony's Handycam HDR-FX7 as a budget version of its...

Editor's rating   8

Tags: sony, battery life, jack, angle

6 February 2007, 11:56

Kodak EasyShare V705 review

Reviews The 5x part is actually a bit of marketing hype, since it includes the gap between the 23mm lens and the start of the 3x zoom at 39mm. When Kodak introduced the V570 at CES last January, some editors were confused by Kodak's decision to include a...

Editor's rating   7.2

Tags: kodak, colours, contrast, optical

10 October 2006, 17:42