Stories on
campaign
CNET.co.uk has 4 stories on campaign
Bose On-Ear Headphones review
Reviews With a potent blend of quality products and what seems like an almost ubiquitous marketing campaign, Bose had managed to persuade thousands of people to spend large sums of money on the company's QuietComfort 3 and QuietComfort 2 noise-cancelling...
Editor's rating
8
Tags: bose, class, models, case
20 May 2008, 16:06
Apple Mac Mini (1.25GHz) review
Reviews First, it created a revolutionary operating system, Mac OS X, then it launched the 'Switch' ad campaign, with former Windows users frankly explaining why they like Macs better. Apple has tried everything to get Windows users to switch to the Mac.
Editor's rating
6.9
Tags: apple, bars, high end, configurations
1 February 2005, 23:52
HP W2007v review
Reviews Marketing hyperbole aside, this meant redesigning its laptops with a more consumer-friendly look and flogging them with a huge advertising campaign. Last year, HP 'made the computer personal again'. This design strategy has now spilled over into HP...
Editor's rating
7
Tags: hp, colours, connectivity, consumer
26 July 2007, 14:24
LG 32LG6000 review
Reviews LG's Scarlet range has been the centre of extensive media coverage and there's been a lengthy marketing campaign. Want something with a different look to put in the corner of your lounge? You'll almost certainly want to consider the latest fad: a...
Editor's rating
7.3
Tags: lg electronics, lg, care, blu ray
16 June 2008, 16:20

- Photos: We project a riot with Epson's DM2, TW420 and TW5000
- Photos: Hands-on with new TVs from Sony
- Toshiba Regza 40ZF575D: Improving bog-standard video
- Photos: Sony E-series Walkman cheers up IFA
- Hands-on with the Philips MCM770 hi-fi: Baby of the bunch
- Photos: Sony launches new S-series Walkman at IFA

Format wars: The tech that should have won
Did you love Laserdisc? Were you bonkers over Betamax? Travel back in time with Captain Tech and check out the format losers that should have triumphed

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