advertising

Online advertising creeps past magazines

News Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest display advertising medium in the UK behind newspapers...

14 August 2006, 11:11

Online advertising set to skyrocket, study says

News The next five years will witness steady growth in online advertising, with sales more than doubling from their 2004 levels, according to a new study from Jupiter Research. Classified advertising is also poised to grow, according to Jupiter.

9 August 2005, 10:19

DVR forcing TV advertising to get creative

News Broadcast networks, which base their advertising revenue on ratings, among other things, have been closely monitoring the situation as more and more households buy DVRs or switch to on-demand content for entertainment.

24 May 2006, 13:06

Online advertising on upswing

News US spending on online advertising is projected to reach $14.7bn in 2005, as more marketers lose confidence in the effectiveness of traditional ads, according to new research. Nearly 78 percent of those surveyed said they think search engine...

6 May 2005, 10:54

Nintendo abandons Wii advertising

News Nintendo has stopped advertising its in-demand Wii console in the UK, replacing planned ads with ones for the DS instead, according to Marketing Week. In the run-up to Christmas, advertising is usually frenzied for video games and consoles, but...

Tags: marketing, console, demand, christmas

10 December 2007, 8:55

BBC's Web ad plan 'not satisfactory'

News The BBC has been told to rethink its plan to carry online advertising on Auntie's Web sites accessed from outside the UK. The Trust has asked BBC management to investigate the matter further, looking at how advertising revenue would be reinvested...

26 February 2007, 9:44

We'll keep Google honest, says Gates

News While Google has grabbed an early lead in search and Internet advertising, Microsoft chairman Bill Gates pledged on Wednesday that his company would "keep them honest". He also gave credit to his rival, saying Google has "done a great job on search...

4 May 2006, 10:12

AOL launches broadband marketing push

News AOL is about to become the latest ISP to promote the joys of broadband by launching a major advertising campaign. The aim of our new advertising campaign is to ensure that consumers are fully aware of all the additional value that AOL brings as a...

30 October 2002, 14:20

Microsoft makes bet on in-game ads

News After already making a big bet on advertising, Microsoft on Thursday made a Massive one. As expected, the software maker announced it is buying Massive, a company that serves up advertising into videogames.

5 May 2006, 10:35

UK is top dog for online ad spending

News The Internet is set to take more than one-fifth of all UK advertising revenues by 2009. The UK has the largest proportion of online advertising worldwide, with 13.5 per cent of ad revenues going to online this year, according to media forecaster...

6 December 2006, 10:23

Microsoft wins Facebook ad deal

News Microsoft failed to sign MySpace to an advertising deal, so the software giant went out and landed Facebook, the second-largest social-networking site. Late on Tuesday, Microsoft announced that Facebook had agreed to allow the software company to...

23 August 2006, 10:14

YouTube signs up Paris Hilton for ads

News With a little help from Paris Hilton, video-sharing site YouTube today announced the launch of two new advertising concepts that take their cues from the site's own user-generated content. The clip pushes Hilton's newly-released debut album, Paris...

23 August 2006, 12:38

Microsoft splurges $6bn to boost ad clout

News In a bid to boost its presence in advertising, Microsoft has announced it will pay $6bn to acquire aQuantive, a digital marketing and services company. Microsoft said the deal will help it support more-advanced advertising products and technologies...

18 May 2007, 15:38

Google shares ad cash with clip-makers

News Google has begun sharing advertising revenue with the makers of a popular video clip in a groundbreaking deal that could drive up the costs of competing in the fledgling video-sharing sector. The search company has agreed to turn over most...

31 October 2006, 8:59

BT, Virgin, TalkTalk try targeted ad service

News Three of the UK's largest Internet service providers have signed up to use a new advertising platform that will give them a slice of the growing online targeted ad market. BT, Virgin Media and Carphone Warehouse's TalkTalk have signed up to use a...

Tags: ad, cent, advertising, revenue

15 February 2008, 8:09