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Google tries to patent Web syndication ads

News If granted, the patent would presumably give Google the exclusive rights for "incorporating targeted ads into information in a syndicated, eg RSS, presentation format in an automated manner," according to its patent application titled, "Embedding...

1 August 2005, 9:28

Is YouTube too unpolished for ads?

News That's why we're taking our time," said Julie Supan, YouTube's spokeswoman, referring to why the company has yet to post ads on its site. But you won't find any pre-roll ads at eBaum's World. The upload sites also are banking on video, which is a...

24 April 2006, 9:47

'Burnout' ads banned in UK

News Following on from the furore surrounding the banning of Manhunt 2, and the previous outlawing of some Xbox 360 ads in April, the UK's Advertising Standards Agency has now ruled that posters promoting EA's Burnout Dominator pushed the boundaries of...

28 June 2007, 8:52

BBC to rake in funds through online ads?

News The BBC could stand to make up to £105m per year if it goes ahead with plans to place ads on its international homepage and news Web sites. According to a report commissioned by the corporation into the feasibility of introducing online ads, such a...

2 November 2006, 8:40

Execs unsure of in-game ads

News More and more companies are starting to integrate in-game ads into their games, and recent examples include Guitar Hero III, Skate, and Forum, wherein ad agencies said that they thought 2008 would be the breakthrough year for ads in games, mobile...

Tags: ads, ad, advertising, financial times

31 January 2008, 9:03

Apple splashes nearly $300m on iPod ads

News To be who they are, it's important to have cool ads out there. How much do all those iPod commercials cost? It's a bundle. Apple spent $287m on advertising in its last fiscal year, up nearly by 40 per cent from the $206m it spent a year earlier.

2 December 2005, 9:30

News.blog: Apple to bring ads to iTunes?

News Apple is planning to introduce ads into the iTunes music store, according to a report released on Monday by Advertising Age. The ads will be limited, at least at first, to a small area of the iTunes screen and will only be seen when streaming a...

26 April 2006, 10:15

Photos: British intelligence recruits with in-game ads

News Job ads will appear in real world scenarios -- such as billboard and street advertising -- in a number of online games. The ads will appear in various Massive online PC and console games in the UK -- for around a month -- towards the end of October.

Tags: gaming, credit, foreign, advertising

24 October 2007, 9:16

News.blog: Google tries YouTube ads

News Google is expanding its AdSense program so that Web site publishers can display and make money off embedded video clips from YouTube content partners that have targeted banner or text ads, in addition to the traditional text ads that Google offers.

9 October 2007, 8:45

YouTube signs up Paris Hilton for ads

News The video is an example of what the company calls "participatory video ads", or PVAs. The site has hosted some banner ads, promotions and sponsorships, but otherwise has been ad-free, a draw for many of its users.

23 August 2006, 11:38

Opera knocks out banner ads in free version

News With version 8.5 of the Opera browser, which was released on Tuesday, the company said that it has removed banner ads from its free edition. Until now, Opera customers had the option of paying to eliminate the ads and receive premium support.

21 September 2005, 8:22

YouTube tests viewer-friendly ads

News But Shashi Seth, YouTube's group product manager, said the company took pains to prevent the ads from annoying the viewer. Google's YouTube will feature ads that are similar to a model used by TV broadcasters for years, the company said on Tuesday.

22 August 2007, 10:26

News.blog: GTA IV maker sues over pulled ads

News Take-Two Interactive Software sued the Chicago Transit Authority on Monday for allegedly pulling its ads promoting the latest version of the action-driving and crime game just days after the ads began appearing, thus violating its free-speech and...

Tags: ads, auto, sales, theft

6 May 2008, 8:33

Sony PSP ads escape UK ban

News David Wilson, Head of PR at Sony Computer Entertainment UK, indicated to CNET.co.uk's sister site GameSpot that the company was pleased the ads had not been deemed offensive, but was quick to point out that causing offence was never the intention...

22 June 2006, 9:44

In-game ads work, study says

News The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game Metro3D. And while the study reported some differences in the effectiveness of animated...

4 October 2005, 10:14