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Microsoft splurges $6bn to boost ad clout

News Microsoft said the deal will help it support more-advanced advertising products and technologies across areas including media planning, video-on-demand and IPTV.aQuantive produces the Atlas Media Console and Drive PM tools for advertisers and...

18 May 2007, 15:38

BT, Virgin, TalkTalk try targeted ad service

News Three of the UK's largest Internet service providers have signed up to use a new advertising platform that will give them a slice of the growing online targeted ad market. It expects the Internet to take an 11.5 per cent share of all ad revenue by...

Tags: ad, cent, advertising, revenue

15 February 2008, 8:09

Google tests out blog ad service

News Companies including Kanoodle, Moreover Technologies and Yahoo are testing similar ad services for feeds. Google is floating a trial balloon of a service that pairs advertisements with blog feeds. The search company is testing a new variation of its...

27 April 2005, 12:52

SpiralFrog finally launches ad-supported music site

News But the company that made a splash last summer by promising to offer free, ad-supported music is finally ready to launch. Mohen said SpiralFrog will offer 700,000 songs at launch and be the first ad-supported site to offer video for download.

8 August 2007, 10:04

Google introduces ad-services referral programme

News Google ensures the ads are relevant to the site's content via contextual ad-matching technology. The company will pay $100 (£58) per AdSense sign-up after new participants earn their first $100 in ad revenue, the company said.

8 November 2005, 9:13

News.blog: Yahoo, Google agree to ad deal

News That's a major potential boost, given that Yahoo reported revenue of $1.53bn in its most recent quarter, after ad commissions are subtracted. Yahoo announced a nonexclusive partnership on Thursday under which rival

Tags: cash, ads, displayed, deal

13 June 2008, 10:51

Star Wars Kid to get ad spend?

News Revver splits the revenue for each ad equally with the content creator, Starr said. Forget Google. The Internet's real killer app has always been the strange little amateur videos, like the Star Wars Kid or the Numa Numa Dance, that find explosive...

1 November 2005, 9:04

Google dips toe in magazine ad waters

News Google is expanding its lucrative Internet advertising network into the print world in a bold attempt to capture traditional ad budgets. Clearly they have a desire to offer more to advertisers than just a text link," said Tim Hanlon, senior vice...

1 September 2005, 10:48

Yahoo to launch blog ad network

News Yahoo is planning to launch an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET.co.uk's sister site News.com. In June 2003, Google expanded its ad services for large...

3 August 2005, 10:30

Online ad spending higher than ever

News Nearly half (46 per cent) of the ad deals were cost-per-thousand impressions, which includes display and banner ads, followed by performance deals, which include cost-per-click and cost-per-transaction, which accounted for 41 per cent of the...

21 April 2006, 9:48

Google shares ad cash with clip-makers

News But inviting talented videographers to share in the ad revenue generated by their clips is the way of the video-sharing future, analysts say. Critics argue that most video-sharing companies are profitless, and their costs, such as the high price of...

31 October 2006, 8:59

Yahoo's new ad-tracking disses pop-ups

News Announced on Monday, the system will count and report ad impressions only after the ad's graphic loads in the viewer's browser. Most Internet publishers currently measure their ad impressions at the other end -- when they leave the server.

9 August 2005, 9:42

iPhone ad banned for 'all Internet' claim

News The Advertising Standards Authority (ASA) has banned an ad for the iPhone that promised users access to "all parts of the Internet" on their Apple device. The ad prompted two objections to the ASA, claiming the commercial was misleading.

Tags: technical, ad, iphone, advert

28 August 2008, 9:35

Internet ad revenue climbs by 26 per cent

News Overall, search ads accounted for 40 per cent of Internet ad sales, in line with last year, the group said. Banner ads and classified listings were the next-biggest ad categories, attracting 20 per cent and 18 per cent of the spending, respectively.

27 September 2005, 11:05

Classifieds dominate local ad growth online

News Online local ad spending in the US is expected to see steady growth in 2005, but will be dominated by classifieds, a new study has shown. Local ad sales on the Net will rise by 26 per cent to $3.2bn in 2005, according to a JupiterResearch report...

22 September 2005, 9:28