campaign

Leaving Las Vegas

Digital Living Intel is trying to help build the platform for a Windows Media Center PC world with its Viiv branding campaign, but I don't think I'm the only one who's confused by this. With its incredibly successful Centrino campaign, Intel knew what consumers...

11 January 2006, 15:45

BT has seen the future, and it's white

Digital Living The company has launched its biggest marketing campaign since it started pushing broadband heavily in 2002. It's been an important week for BT. The new hard sell is the Total Broadband Experience -- a magic white box that provides a fast broadband...

26 June 2006, 17:33

Samsung Z400

Digital Living It's the 3G phone of champions, according to an ad campaign featuring players from Chelsea FC, but is it the 3G phone for you? The Z400 combines Samsung's trusty slider design with 3G connectivity and video calling.

25 August 2006, 11:58

Mac OS X vs Windows Vista

Digital Living The rows recently stepped up a gear with Apple adding fuel to the argument with its new advertising campaign, while Microsoft has applied liberal amounts of 'Wow' to its new Vista OS. What is the meaning of life?

Tags: count, land, flip, forces

27 April 2007, 16:34

Never trust a webbed politician

Digital Living When Sam Roake's grandchildren are going up to Oxford, it's possibly that we will be spared the odious patronage of these oily snake-oil salesman, desperate to get a little Web 2.0 mojo they can spray on their campaign.

Tags: party, talking, face, comments

13 October 2006, 9:00