marketing

LG Scarlet: Exciting TV, irritating marketing campaign

Crave It's just a shame about the overblown and frankly tedious viral marketing campaign that surrounded the whole thing. If you've been tramping around the Internet much recently you will almost certainly have seen adverts about a hit new TV show called...

Tags: lg electronics, inch, speaker, scarlet

20 May 2008, 12:19

Photos: Hands-on with the Fujifilm Finepix Z10fd

Crave Shh_it.The Z10's marketing is achingly hip, with a freerunner called Sticky, a fashion student/indie sindy named Camille Bennett, and Peaches Geldof's bessie mate and DJ partner all promoting the brand.

29 October 2007, 11:05

SanDisk goes after the iPod iPuppets

Crave Far from a triumph of AdBusters or a campaign financed by Naomi Klein converts, these posters are actually SanDisk's new marketing campaign. It looks like Apple may finally have a fight on its hands.iPod critics are quick to bemoan Apple's reliance...

Tags: marketing, street, advertising, campaign

2 June 2006, 15:07

Exclusive: Alienware Star Wars PCs

Crave Star Wars indisputably ranks as one of the most popular movie franchises of all time, yet had never been featured on a PC, so Alienware worked with Star Wars to fill that void,” said Robert Lusk, vice president of sales and marketing for Alienware...

Tags: mac os, wallpaper, pcs, marketing

20 April 2005, 16:39

Crave Talk: Free mobile services for ads

Crave Do we want our phones, already plagued with text-message spam, to receive even more unwanted marketing hits? When is enough targeted marketing enough? Yesterday Vodafone announced a deal with Yahoo in the UK to launch advertising on mobile devices.

Tags: vodafone, services, ads, marketing

15 November 2006, 12:27

Apple and Nike partnership: A brand too far?

Crave Charles Pillar, a columnist for the LA Times, told Wired in 2002, "Members of the Mac's original engineering and marketing team told me all about [their marketing plan]. Here's a conundrum for you. What do you get when you mix Nike, a company that...

Tags: character, consumer, marketing, logo

25 May 2006, 13:09

iBand: Faking trust with technology

Crave Blame Apple's marketing department, which has managed to create the link between MP3 player ownership and lithe young bodies writhing in ecstasy, without anyone noticing that it doesn't actually work that way.

Tags: marketing, sort, department, sex

23 June 2006, 15:12

Photos: SanDisk unveils 12GB microSD, 32GB Sansa View

Crave The idea is pretty simple: instead of just marketing cards with a capacity displayed in gigabytes, Video HD cards will also tell consumers how many minutes of digital video they'll hold. The SanDisk Video HD line takes the mystery out of selecting...

8 January 2008, 8:04

Branson vs Murdoch: Inexperienced Virgin takes on old pro

Crave The whole enchilada has now got a much slicker package, graced by seductive advertising featuring Uma Thurman, as well as the marketing savvy of a bearded billionaire you may have heard of. Last week, amid a blaze of publicity, NTL and Telewest...

Tags: channels, demand, broadband, definition

14 February 2007, 11:22

Fujitsu Aviamo: The new plasma diva

Crave The marketing men at Fujitsu have weathered a brainstorm and come up with a new high-end range of screens under the name Aviamo. If you want to invigorate your TV brand's recognition, dear reader, all you need is a vaguely Italian-sounding moniker...

Tags: fujitsu, definition, processing, hd

14 November 2006, 13:57

Photos: LG 32LG6000 Scarlet, the TV with a hole

Crave Is it the massive marketing campaign? LG's 'Scarlet' range of televisions are causing quite a buzz. Is it the intrusive red colour that the back of the TV is finished in? Could it in fact be the glowing red/white hole on the front of the TV?

5 June 2008, 10:57

iPod nano in the pink for Valentine's Day

Crave Valentine's Day marketing. Now that CES and Macworld are over, gadget makers are turning their attention to -- what else? And that means pink is back. As if it had ever left. Apple's suggested offering for your sweetheart is its brand-new pink 8GB...

Tags: shuffle, nano, pink, mike yamamoto

23 January 2008, 9:58

Sneak peek: LG's new Chocolate phones

Crave Today Crave had a chat with John Barton, UK sales and marketing director for LG mobile phones. Luckily for us, he didn't come empty handed -- he brought along some different-coloured versions of the original Chocolate phone, and he showed us the...

Tags: lg electronics, silver, lg, john

9 August 2006, 14:29

The Walkman brand marches on

Crave Sony Ericsson's latest marketing ploy is the Walkman-branded mobile phone, aka the W800. It's a phone, it's an MP3 player (probably), it's a digital camera and it's orange. The colour might not suit everyone, but it works for us, not least because...

Tags: sony ericsson, portable, sony, ericsson

7 March 2005, 15:28

Sony Cyber-shot DSC-S730 and Odo: Green at CES 2008

Crave With the Photo Marketing Association trade show (PMA) looming large at the end of January, we were wondering if we'd see any new cameras debuted at CES. Sony will be launching the Cyber-shot DSC-S730 in Vegas this weekend, but what we'd really like...

Tags: sony, vegas, las vegas, tree

3 January 2008, 10:36