campaign

LG Scarlet: Exciting TV, irritating marketing campaign

Crave It's just a shame about the overblown and frankly tedious viral marketing campaign that surrounded the whole thing. If you've been tramping around the Internet much recently you will almost certainly have seen adverts about a hit new TV show called...

Tags: lg electronics, inch, speaker, scarlet

20 May 2008, 12:19

Sony back on the campaign trail

Crave So, Sony, you badass consumer electronics manufacturer, what are you planning to hurl at the iPod next? Ah, a new Walkman is it? Hmm, this one doesn't look bad at all. Maybe there's something to this.

Tags: sony uk, store, walkman, plan

12 September 2005, 10:52

Apple: Don't upgrade to Vista yet

Crave Apple's campaign against Windows Vista stepped up a notch recently as the company urged iTunes users not to upgrade to Vista. The announcement follows a prominent Apple advertising campaign depicting PCs as unreliable, virus-plagued fun-suckers.

Tags: apple, released, windows vista, itunes

6 February 2007, 10:19

Operation Flashpoint Elite: Crave's Cold War crisis

Crave Elite is set for a budget release on Xbox, offering the original single player game, a new unlockable prequel campaign and multiplayer skirmishes. The single-player campaign is set in 1985 during the Cold War, with your role being to assist the US...

Tags: budget, released, war, operation

12 September 2005, 10:23

HP Pavilion DV2000/S7500: Stars of Cannes 2006

Crave We reluctantly dragged ourselves along, and can report that the event was a lavish backslapping exercise following the launch of a new ad campaign. The ad campaign was themed: "the computer is personal again".

Tags: hp, core, campaign, weekend

22 May 2006, 15:54

SanDisk goes after the iPod iPuppets

Crave Far from a triumph of AdBusters or a campaign financed by Naomi Klein converts, these posters are actually SanDisk's new marketing campaign. This anti-iPod advertising campaign represents a spark of genuine retaliation against Apple.

Tags: marketing, street, advertising, campaign

2 June 2006, 15:07

Crave Podcast 21: Mitchell and Webb on trial

Crave They also put Apple's Mitchell and Webb ad campaign in the dock, arguing to save its scrawny neck from the savage wrath of the hangman's rope, in some cases more convincingly than others. This week's podcast sees Rory Reid, Chris Stevens and TV...

Tags: tech, podcast, steve jobs, crave

9 February 2007, 15:43

SanDisk e200: Socking it to the iPod nano

Crave It looks like the company that ran the anti-iPod "I Don't" campaign has decided that it does. Though the Holy Grail of Apple's Clickwheel continues to elude rivals, SanDisk's crafty marketing campaign and e200 player are welcome competition.

Tags: sandisk, wheel, campaign, nano

26 June 2006, 12:01

I am not a crook: Samsung YP-F2

Crave Certainly, this campaign is still going strong. Clinging to its position with the ferocity of Nixon in the tumult of Samsung is making increasingly dubious efforts to convince the MP3 player buying public that its power remains intact.

Tags: samsung, continues, models, plays

26 April 2006, 11:07

Truth or illusion: What's real on YouTube?

Crave At the very least we assume that it's really little Johnny from Utah play-fighting a lightsaber battle with broom handles and not a viral marketing campaign for Lucasfilm. A single homemade YouTube video can receive millions of visitors a day, so...

Tags: youtube, art, artist, advertising

18 September 2006, 13:50

Photos: LG 32LG6000 Scarlet, the TV with a hole

Crave Is it the massive marketing campaign? LG's 'Scarlet' range of televisions are causing quite a buzz. Is it the intrusive red colour that the back of the TV is finished in? Could it in fact be the glowing red/white hole on the front of the TV?

5 June 2008, 10:57

Red Motorola Slvr: Help Africa with your mobile

Crave The (Product) Red campaign was founded by Bono from U2 and Bobby Shriver, chairman of the DATA (Debt, AIDS, Trade, Africa) charity. Motorola has launched a red mobile phone to help some of the millions of people in Africa who suffer from AIDS.

Tags: motorola, mobile phone, fund, africa

15 May 2006, 13:13

Microsoft Origami: Domo Arigato, Mr Roboto!

Crave So after seeing how well the online viral marketing campaign for the Xbox 360 worked, Microsoft has followed a similar teasing strategy for its 'Origami' project, which has been building up to a full information explosion tomorrow.

Tags: microsoft, intel, handheld, windows xp

8 March 2006, 10:55

Toshiba: Our TVs can be turned off, you know

Crave Happily, Toshiba is keen to stop David Cameron from mounting a full-on campaign against LCD TVs by allowing its customers to turn them off properly. As you may know, here at Crave we're big fans of the off switch.

Tags: toshiba, switch, tvs, standby

22 February 2008, 9:56

Acer Travelmate 8204 accepts MacBook Pro Challenge

Crave This is in no small part to Apple's ad campaign, which includes the slogan: "What's an Intel chip doing in a Mac? The MacBook Pro has enjoyed an awful lot of press lately. As you may have heard, it's the first Apple laptop range to use Intel's new...

Tags: acer, laptop, intel, core

18 January 2006, 10:35