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We7.com: An ad with every free track

Crave These aren't the words of a label about to give out DRM-free tunes for the 30-60p advertisers will pay for each download of an ad-fitted song. Downloaders are also given the option to pay for a normal, ad-free version of the song in the first place.

Tags: we7, song, sample, ad

1 May 2007, 11:48

New Sony Bravia ad: Paint the town red. And yellow and blue

Crave Sony's first Bravia ad was a terrific example of this: borrowing the techniques and aesthetic of installation art, it was simply footage of thousands of coloured balls bounding down a hill in San Francisco, with a lovely indie theme tune.

Tags: sony, ads, ad, san francisco

18 October 2006, 13:02

Sony BMG and 3 launch free mobile music videos

Crave For those of you with handsets on the 3 phone network right now, you're about to get ad-supported music videos for free. It's quite interesting to see that as people have become used to paying for this promotional material, an alternative, ad...

Tags: videos, ad, pre, sales

2 April 2008, 11:58

Photos: Olympus mju 1030 SW telly tough guy

Crave The waterproof ability of the tough Olympus cameras is shown off in this Singaporean ad. If you thought the little boy in the UK ad was mischievous, just wait until you see these chuckleheads, featuring in an ad that plays like the Eastern European...

7 April 2008, 11:54

Crave Talk: Should Shareapic share its shekels?

Crave Total ad money is divvied up between users based on image views. If nothing else, paying users out of the ad revenue may numb the pain of being bombarded by advertising. And yes, we know CNET.co.uk is an ad-supported site, but come on, that's why...

Tags: shareapic, money, youtube, views

12 December 2007, 10:35

Crave Talk: Five things Apple made up

Crave Ad #2: SecurityHere we find PC with a hefty bodyguard -- anything Mac asks him has to be confirmed by this man in black. Ad #3: Tech supportToday, PC is having a webcam fitted. Ad #1: Which VistaIn this advert, Mac laughs as PC tries to choose a...

Tags: apple, upgrade, pcs, ad

15 May 2007, 12:56

HP Pavilion DV2000/S7500: Stars of Cannes 2006

Crave We reluctantly dragged ourselves along, and can report that the event was a lavish backslapping exercise following the launch of a new ad campaign. The ad campaign was themed: "the computer is personal again".

Tags: hp, core, campaign, weekend

22 May 2006, 15:54

Hiro Media: Piping ads into free TV downloads

Crave The idea isn't perfect though -- for a start the Hiro codec only works on Windows 2000 and XP at the moment, so that means OS X and Linux users aren't going to be enjoying ad-supported content any time soon.

Tags: ad, material, codec, windows media player

16 November 2007, 11:05

Ten more hilariously terrible tech adverts

Crave The message the ad agency is trying to get across is simple: buy a PS2. This advert for the Mega-CD is slightly obscure, although it's not nearly as strange as the PlayStation ad. It seems people got a huge amount of enjoyment from watching...

4 November 2007, 8:00

Top ten laughably bad tech ads

Crave This ad was recently beautifully parodied by the Channel 4 TV show The IT Crowd. We can only assume this ad was the result of an awful lot of Friday night drinking at a Karaoke bar in central London, where someone with a looming deadline met a chap...

19 September 2007, 12:00

Crave Podcast 21: Mitchell and Webb on trial

Crave They also put Apple's Mitchell and Webb ad campaign in the dock, arguing to save its scrawny neck from the savage wrath of the hangman's rope, in some cases more convincingly than others. This week's podcast sees Rory Reid, Chris Stevens and TV...

Tags: tech, podcast, steve jobs, crave

9 February 2007, 15:43

RCRD LBL: Music meets Web meets record label

Crave The new project is something of an experiment: it's an ad-supported music blog, mixed with a pro-digital-freedom record label.Several commercial labels, known as sub-labels, are on board, each of which has its own blog on the site to promote their...

Tags: labels, commercial, project, label

16 November 2007, 11:00

Testing Windows Vista SP1

Crave Unlike the last Windows Service Pack release, Windows XP SP2 -- which offered users a new Windows Firewall, an improved Automatic Updates feature and a pop-up ad blocker for Internet Explorer -- Windows Vista SP1 is largely a code update, devoid...

19 March 2008, 12:12

Pixelotto: Turning buzz into hard cash

Crave One lucky registered visitor who clicks on a Pixelotto ad will win 50 per cent of the site's total revenue: $1m -- cue Dr Evil laugh. The creator of the Million Dollar Homepage, Alex Tew, has launched a new site called Pixelotto.

Tags: ads, press, lottery, buzz

6 December 2006, 11:39

Acer Travelmate 8204 accepts MacBook Pro Challenge

Crave This is in no small part to Apple's ad campaign, which includes the slogan: "What's an Intel chip doing in a Mac? The MacBook Pro has enjoyed an awful lot of press lately. As you may have heard, it's the first Apple laptop range to use Intel's new...

Tags: acer, laptop, intel, core

18 January 2006, 10:35