marketing

Random and easy: Canon DC20

Crave Canon's marketing department is definitely onto a winner with tag-lines like this. The packaging on the DC20 describes this camcorder as 'RANDOM & EASY'. Sort of like a dice-living Valley girl? Named after the famous Boeing commercial aeroplanes...

Tags: canon, camcorders, dvd camcorders, dvd player

27 April 2006, 13:18

The Walkman brand marches on

Crave Sony Ericsson's latest marketing ploy is the Walkman-branded mobile phone, aka the W800. It's a phone, it's an MP3 player (probably), it's a digital camera and it's orange. The colour might not suit everyone, but it works for us, not least because...

Tags: sony ericsson, portable, sony, ericsson

7 March 2005, 15:28

Sneak peek: LG's new Chocolate phones

Crave Today Crave had a chat with John Barton, UK sales and marketing director for LG mobile phones. Luckily for us, he didn't come empty handed -- he brought along some different-coloured versions of the original Chocolate phone, and he showed us the...

Tags: lg electronics, silver, lg, john

9 August 2006, 13:29

Motorola Aura: Because square screens are so passe

Crave We can see the marketing now: "If you liked square screens, just wait till you see a circular one! The latest phone to roll out of the Moto fun factory is the Motorola Aura, a fashion phone with a circular display.

Tags: motorola, circular, moto, aura

22 October 2008, 10:44

Dell E207WFP: £155 20-inch monitor shocker

Crave We're not sure whether it's the marketing folks, the work experience boy or pesky hackers, but we've just seen an official press release listing a new 20.1-inch widescreen monitor for $289 (£155 -- WTF?

Tags: dell, press, inch, press release

16 October 2006, 10:41

PlayStation Network as big as Xbox Live

Crave Celebrating the second anniversary of the PlayStation 3's US launch this week, Sony Computer Entertainment America hardware marketing director John Koller announced that the PlayStation Network now has as many users as Xbox Live.

Tags: sales, entertainment, xbox, playstation

19 November 2008, 9:31

Philips GoGear SA9200: Go, go MP3 rangers!

Crave The marketing team clearly thought they were naming a nutritious breakfast bar, but the GoGear has no edible parts. As the iPod teeters on the brink of apocalypse, the forces of darkness gather. This is the Philips GoGear SA9200, a nano-like 2GB...

Tags: philips, gogear, colour, multimedia

11 September 2006, 11:37

Qtrax: Free and legal file-sharing? Maybe not

Crave It turns out that line of marketing nonsense was only the beginning of the company's misdirections. Last weekend, a company called Qtrax made a big splash by announcing "the world's first free and legal peer-to-peer digital music site".

Tags: digital music, advertising, peer, songbird

30 January 2008, 14:00

The 50 most significant moments of Internet history

Crave It highlighted the results of an 18-month Carnegie Mellon University study (with the dated title 'Marketing Pornography on the Information Superhighway') that looked at how much porn there was on the Net.

25 September 2008, 15:02

Canon Xeed projectors calibrate like the Dulux dog

Crave Canon should expect to get lots of calls like this if their marketing photography (right) is anything to go by. "Hello? Tech support? There's a spooky looking corporate-drone ghost-man coming out of the top of my projector.

Tags: canon, balance, wall, projector

22 February 2006, 10:54

Photos: Hands-on with the Fujifilm FinePix F60fd

Crave Resolution this enormous may be the figure used by the marketing chaps to convince you which camera is the bestest, but without a decent-sized sensor to support all those little light-collecting pixels there'll be ugly noise all over the shop, and...

5 September 2008, 10:47

Microsoft Origami: Domo Arigato, Mr Roboto!

Crave So after seeing how well the online viral marketing campaign for the Xbox 360 worked, Microsoft has followed a similar teasing strategy for its 'Origami' project, which has been building up to a full information explosion tomorrow.

Tags: microsoft, intel, handheld, windows xp

8 March 2006, 10:55

Archos Gmini 402 Camcorder: Stalker's delight

Crave And with the portable media market sewn up, it seems that the company has had a refocus, clearly marketing its Gmini 402 with a 'Camcorder' suffix. An Archos video player has become as indispensible on a morning commute as a Starbucks coffee and a...

Tags: archos technology, camcorder, video player, archos

29 November 2005, 10:02

WHDi: Wireless HD video demoed

Crave Noam Geri, VP of marketing for Amimon, the chip company behind the WHDi wireless standard, gives a brief overview in the video below. After two years of telling us, makers of wireless HD video systems are now showing us how this works in actual...

Tags: wireless, market, products, standards

24 October 2008, 9:59

Chris' Christmas cravings: crazy toys and delinquent boys

Crave This robotic imitation of a drug-addled man in the throes of a seizure, passed off as a children's toy, is a marketing masterpiece. Like any right-thinking geek, my first choice for a Christmas gift is the TMX Elmo.

Tags: children, christmas, parents, toy

22 December 2006, 11:15