Apple's latest collaboration with U2's Bono has iPod fans seeing red. This crimson-clad 4GB iPod nano Red sells for £129. Apple plans to donate $10 (£5.40) from each sale to a Bono-affiliated campaign to fight AIDS in Africa.
The announcement of the iPod nano Red is part of a cross-brand campaign called (Product) Red. Several other companies, including Gap and Motorola, are also selling (Product) Red items whose sale proceeds include a donation to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Credit: Apple
U2 front man Bono and talk-show host Oprah Winfrey sport their red shopping bags in Chicago after buying (Product) Red items from Gap. The duo were on their way to a Motorola store to buy red Razrs.
Credit: PRNewswire
To promote its (Product) Red iPod nano, Apple has modified the look of its iconic 'glass cube' store on Fifth Avenue in Manhattan: the giant company logo is now red.
Credit: Caroline McCarthy/News.com
Philanthropy is just part of the iPod equation. Even as Apple was touting the do-good aspirations of its red music player, it was playing up mobile clubbing powered by iPods.
Here, hundreds of iPod 'flashmobbers' meet in London's Liverpool Street Station on Wednesday night to dance in silence as they listen to their iPods and commuters wait for their trains. Details of the impromptu gathering were sent out via email.
Credit: Apple
Other companies making contributions from the sale of (Product) Red products for the purchase of medicine for AIDS patients in Africa include Motorola, Gap, Emporio Armani, American Express and Converse.
Motorola has produced a special Bluetooth mobile phone, the Red Motorazr VM3.
Credit: Motorola
Emporio Armani is including items such as sports apparel, sunglasses, wallets and watches in the (Product) Red programme.
Credit: Emporio Armani
Gap is another (Product) Red contributor. Here, director Stephen Spielberg models a $350 (£190) jacket for the cause.
Credit: Gap
Converse is contributing to (Product) Red through sales of its designer footwear.
Credit: Converse
The (Red) Manifesto outlines the business model for the (Product) Red campaign to provide anti-retroviral medicine to AIDS patients in Africa.
Credit: Apple
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