The α digital SLR family grows with two new cameras from Sony that teams responsive ‘freestyle’ Quick AF Live View for responsive shooting with class-leading image quality and powerful, easy-to-use creative features.
The α350 incorporates a brand new 14.2 effective megapixel APS-C type CCD sensor for amazingly detailed, lifelike imaging. It’s partnered by the α300 that offers near-identical features with a sensor resolution of 10.2 megapixels.
Quick AF Live View for high-speed, creative shooting
The α350 and α300 are the first digital SLR cameras to feature Quick AF Live View technology. Unique to Sony, this all-new system fuses the convenience of live image preview with the responsive TTL phase-detection system and rapid continuous shooting that’s prized by digital SLR users. For the first time ever, Quick AF Live View overcomes the technical limitations that have made ultra-fast shooting and viewing impossible in live view mode.
Photographers of all abilities can compose images with greater comfort and freedom using the 2.7-inch LCD screen. Tilting upwards by up to 130 degrees and down by up to 40 degrees, the variable-angle screen allows photographers to remain face-to-face with their subject. The effects of exposure compensation and white balance can be conveniently previewed in live view mode. There’s also a bright, clear optical viewfinder that offers an alternative to live view shooting.
Superb imaging quality
The α350 features the latest iteration of Sony's advanced BIONZ image processing engine that optimises the extraordinary performance potential of the high-resolution CCD sensor.
Powered by the BIONZ processor, the enhanced D-Range Optimiser automatically ensures balanced exposures with rich shadow and highlight detail. Improved detection of backlit scenes now delivers even more beautiful results, even with problematic against-the-light subjects.
Sensitivity is boosted to a maximum ISO 3200, allowing successful handheld shooting in low-light conditions without flash. A special High ISO Noise Reduction mode improves picture quality still further at increased sensitivity settings.
Super SteadyShot™ inside now offers improved anti-shake performance when shooting handheld with all a lenses. A new control algorithm now boosts correction to between 2.5 and 3.5 steps, compared with the 2.0-3.5 step range of the α100.