Featuring an iconic, sophisticated and fashionable design never before seen in the consumer electronics industry, Aurea offers an immersive home cinematic experience that will captivate viewers' senses. Aurea makes no compromises on technology: hidden and fully integrated within the seductive design, Aurea features the latest innovations, guaranteeing the best in audio and visual experience.
- Taking Philips Ambilight technology to the next level, Aurea comprises a revolutionary Active Frame, breaking the conventions of television viewing by closely enveloping the picture with an ever changing glow of light that perfectly matches the colors on the screen, extending the picture with a soft, soothing halo
- Active Frame creates a vibrant experience surrounding the screen and immersing viewers deeply into the viewing and entertainment experience
- Aurea uses LED lighting technology to illuminate a full spectrum of colors
- The sleek remote control offers three dedicated light keys for effortless control the Aurea effect (amount of brightness/immersion), switching the levels from off to relaxed to dynamic
- The construction of the Aurea light system is one of a kind and a technological innovation in that it uses light to expend the picture beyond its 42-inch screen
- Aurea's light sources consist of Power LEDs (each one LED triplet RGB) which are mounted on a metal sub-carrier structure for efficient cooling
- The light of each LED is divided in two streams - one directed into the diffuser box towards the front where it emits light through the active frame and the second stream deflects light toward the back diffuser casting a soft glow of light on the wall for a completely immersive experience
- Aurea is exclusively available in a 42-inch model and features a full High Definition, LCD panel to display images in cinematic, life-like quality
- Provides viewers with a 1080p viewing experience with more than 6.2 million RGB pixels
- For additional image enhancement and processing, Aurea uses Philips proprietary Perfect Pixel HD Engine ensuring superb image quality
- Aurea operates Philips 100 Hz Clear LCD with 3ms response time for an enhanced viewing experience removing blurry images in real time
- HD - Natural Motion analyzes the incoming signal and improves it to remove motion jutter, ensuring sharp, fluid movements
- Aurea features an invisible sound system that blends seamlessly with the design of the iconic FlatTV
- Delivering a best-in-class sound performance, the invisible speaker system, which is fully integrated into the rim of the Aurea, uses 2 arrays of 12 invisible firing front drivers and, 2 subwoofer/mid speaker boxes in the bottom of the TV combined for 26 speakers
- Offering 3 HDMI connections, Aurea is capable of connecting multiple digital HD devices
- For further convenience, Aurea features USB connectivity, 2 Scart connections and YPbPr
- Aurea is contemporary technology and design, with a sense of timelessness to suit any décor
- Aurea not only represents the future in visual entertainment, but is an iconic design piece that will change the way consumers view home entertainment devices
- When switched off, Aurea is a naturally elegant addition to the home environment with its clean, white geometric casing
For more information about Philips at IFA 2007, please visit: www.philips.com/ifa2007
For further information, please contact:
Philips Consumer Electronics
Region Europe Communications Department
Katy Hartley
Tel: +31 20 59 77486
E-mail: katy.hartley@philips.com
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 125,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.
Ambilight is a trademarks of Koninklijke Philips Electronics N.V. Aurea is a trademark of Koninklijke Philips Electronics N.V. Perfect Pixel HD Engine is a trademarks of Koninklijke Philips Electronics N.V.
