The α digital SLR family grows with two new cameras from Sony that teams responsive ‘freestyle’ Quick AF Live View for responsive shooting with class-leading image quality and powerful, easy-to-use creative features.
The α350 incorporates a brand new 14.2 effective megapixel APS-C type CCD sensor for amazingly detailed, lifelike imaging. It’s partnered by the α300 that offers near-identical features with a sensor resolution of 10.2 megapixels.
Quick AF Live View for high-speed, creative shooting
The α350 and α300 are the first digital SLR cameras to feature Quick AF Live View technology. Unique to Sony, this all-new system fuses the convenience of live image preview with the responsive TTL phase-detection system and rapid continuous shooting that’s prized by digital SLR users. For the first time ever, Quick AF Live View overcomes the technical limitations that have made ultra-fast shooting and viewing impossible in live view mode.
Photographers of all abilities can compose images with greater comfort and freedom using the 2.7-inch LCD screen. Tilting upwards by up to 130 degrees and down by up to 40 degrees, the variable-angle screen allows photographers to remain face-to-face with their subject. The effects of exposure compensation and white balance can be conveniently previewed in live view mode. There’s also a bright, clear optical viewfinder that offers an alternative to live view shooting.
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Superb imaging quality
The α350 features the latest iteration of Sony's advanced BIONZ image processing engine that optimises the extraordinary performance potential of the high-resolution CCD sensor.
Powered by the BIONZ processor, the enhanced D-Range Optimiser automatically ensures balanced exposures with rich shadow and highlight detail. Improved detection of backlit scenes now delivers even more beautiful results, even with problematic against-the-light subjects.
Sensitivity is boosted to a maximum ISO 3200, allowing successful handheld shooting in low-light conditions without flash. A special High ISO Noise Reduction mode improves picture quality still further at increased sensitivity settings.
Super SteadyShot™ inside now offers improved anti-shake performance when shooting handheld with all a lenses. A new control algorithm now boosts correction to between 2.5 and 3.5 steps, compared with the 2.0-3.5 step range of the α100.
